SocialFlow, New York, NY
Marketing Manager: Apr 2011 – present
Involved in all aspects of creating an effective marketing and communications platform to launch to market an innovative player in the social media analytics and optimization space | Established an email communications program | Supervised the creation of marketing collateral in print, online and multimedia form | Project-managed a large web redesign project | Worked on sponsorship opportunities, events and partnerships.
Jellybean Boom, Brooklyn, NY
Founder: Dec 2010–present
Empowering entrepreneurs, artists, nonprofits, cultural organizations and small businesses with affordable, socially integrated web solutions through consulting, coaching engagements and the creation of a free online resource at http://jellybeanboom.com/blog.
The Film Society of Lincoln Center, New York, NY
Manager of Digital Marketing and Strategy: Aug 2008–April 2011
Comprehensive digital strategy implementation: doubled traffic in two years through the initiation and development of a comprehensive social media strategy | Revamped email communication platform toward a 50% growth in subscribers | Implemented SEO and search marketing strategy, including the acquisition and management of two Google Grants.
Major web development projects: Primary architect of first-ever stand-alone website for New Directors/New Films (a copresentation of the Film Society of Lincoln Center and the Museum of Modern Art) | Created a dynamic, video-rich, fully socially-integrated site for 2010 New York Film Festival | Managed freelance staff.
Innovative online promotions: Developed a partnership with online video community Poptent.net to develop a crowd-sourced contest for the next New York Film Festival trailer | Created a blog platform that successfully raised visibility for the Film Society as well as utilizing the voices of young writers.
VisitBritain (The British Tourist Board), New York, NY
Online Content Editor/Copywriter, Sept 2006 – Jul 2008
Developed a 40K+ fan community of British movie and TV lovers on Facebook (BritFilmandTV) | Managed a high flow of content for three different websites (www.beabritdifferent.com, www.visitbritain.us, and www.visitbritain.com/movies) | Proposed and led an interdepartmental social media working group.
Community Connect, Inc., New York, NY
Copywriter: May 2005–Dec 2005
Working closely with the Information Architecture team during a major site relaunch, overhauled web copy for 3 popular social networking sites.
Lifetime Television, New York, NY
Copywriter: Apr 2003–Sept 2004
Bookspan, Garden City, NY
Copywriter: Feb 2002–April 2003
The Princeton Review, New York, NY
Content Editor: May 2001–Jan 2002
Miramax Films, New York, NY
Development Analyst: Mar 1999–May 2001
TEACHING/SPEAKING ENGAGEMENTS
Social Media Week New York, Feb 2012
Panelist/Co-organizer, ”Literature Unbound: Radical Strategies for Social Reading”
501 Tech NYC, July 2011
Presenter, “Bootstrap Your Nonprofit Website with WordPress”
OMMA Social Media Marketing Summit, May 2011
Panelist, on behalf of SocialFlow
Social Media Week 2010, Feb 2010
Panelist, with representatives from the Brooklyn Museum, Metropolitan Opera, WNYC and the New York Public Library, for the Digital Culture NYC panel at the Museum of Modern Art.
New York City Arts, Culture and Technology Meetup, Feb 2009
Presenter, “How Nonprofits Can Use Social Media to Raise Visibility and Affinity”
Mediabistro Education
Instructor: Copywriting for the Web, ongoing
Instructor: Copywriting Mastering Ad Writing, Jul 2008 – Sep 2008
British American Business Association Marketing Roundtable, July 2008
Presenter, “A Case Study on the Use of Blogs in Tourism Marketing”