A M A N D A M C C O R M I C K
Recent Video Production
Blog Highlights
Recent Site Development Projects
EXPERIENCE
Jellybean Boom New York, NY
Founder, Dec 2010-present
Jellybean Boom is a resource for nonprofits, cultural institutions, entrepreneurs, small businesses and individuals who are looking to use digital and social media to do big things on a small budget.
The Film Society of Lincoln Center New York, NY
Manager of Digital Marketing and Strategy Aug 2008–present
Comprehensive digital strategy implementation: doubled traffic in two years through the initiation and development of a comprehensive social media strategy | Revamped email communication platform toward a 50% growth in subscribers | Implemented SEO and search marketing strategy, including the acquisition of two Google Grants.
Major web development projects: Oversaw site redevelopment for filmlinc.com (in progress) | Managed development of first-ever stand-alone website for New Directors/New Films (a copresentation of the Film Society of Lincoln Center and the Museum of Modern Art) | Created a dynamic, video-rich, fully socially-integrated site for 2010 New York Film Festival.
Innovative online promotions: Developed a partnership with online video community Poptent.net to develop a crowd-sourced contest for the next New York Film Festival trailer | Created a blog platform that successfully raised visibility and affinity for the Film Society as well as utilizing the voices of young writers.
Mediabistro Education New York, NY
Instructor: Copywriting Mastering Ad Writing Jul 2008 – Sep 2008
Teacher of an 8-week course that covered such topics as the fundamentals of effective ads, how to create benefit-driven, creative headlines and body copy for a range of products, viral marketing and web 2.0.
Visit Britain (The British Tourist Board) New York, NY
Online Content Editor Sept 2006 – Jul 2008
Managed a high flow of content for three different websites (www.beabritdifferent.com, www.visitbritain.us, and www.visitbritain.com/movies) | Proposed and led an interdepartmental social media working group; instituted viral online media campaigns; presented a case study on social media to the British American Business Association Marketing Roundtable.
Community Connect, Inc. New York, NY
Copywriter May 2005–Dec 2005
Working closely with the Information Architecture team during a major site relaunch, overhauled web copy for 3 popular social networking sites.
Lifetime Television New York, NY
Copywriter Apr 2003–Sept 2004
Created a range of effective consumer advertising and marketing materials, including magazine and newspaper advertisements, billboards, bus sides, brochures, sales sheets, point-of-purchase displays, and other print collateral.
EDUCATION
Columbia University New York, NY
Master of Fine Arts, Writing, May 2007
New York University New York, NY
Bachelor of Fine Arts, Film and Television, May 1997
SKILLS
HTML | Developing sites in WordPress | SEO and SEM | Social Media | After Effects (Motion Graphics) | Video Editing | User-centered Design | Photography
