A M A N D A M C C O R M I C K
Recent Video Production
Blog Highlights
Recent Site Development Projects
EXPERIENCE
The Film Society of Lincoln Center New York, NY
Manager of Digital Marketing and Strategy Aug 2008–present
Developed and managed teams in creating enhanced online media and campaign sites | Raised overall site traffic 100% over the course of two years through an interlinked social media strategy and search engine optimization | Developed email communications strategy in support of both the marketing and development departments | Instituted low-cost or no-cost promotional activity including the securing of a Google Grant worth $10,000 a month in free online advertising.
Mediabistro Education New York, NY
Instructor: Copywriting Mastering Ad Writing Jul 2008 – Sep 2008
Teacher of an 8-week course that covered such topics as the fundamentals of effective ads, how to create benefit-driven, creative headlines and body copy for a range of products, viral marketing and web 2.0.
Visit Britain (The British Tourist Board) New York, NY
Online Content Editor Sept 2006 – Jul 2008
Managed a high flow of content for three different websites (www.beabritdifferent.com, www.visitbritain.us, and www.visitbritain.com/movies) | Proposed and led an interdepartmental social media working group; instituted viral online media campaigns; presented a case study on social media to the British American Business Association Marketing Roundtable.
Community Connect, Inc. New York, NY
Copywriter May 2005–Dec 2005
Working closely with the Information Architecture team during a major site relaunch, overhauled web copy for 3 popular social networking sites.
Lifetime Television New York, NY
Copywriter Apr 2003–Sept 2004
Created a range of effective consumer advertising and marketing materials, including magazine and newspaper advertisements, billboards, bus sides, brochures, sales sheets, point-of-purchase displays, and other print collateral.
EDUCATION
Columbia University New York, NY
Master of Fine Arts, Writing, May 2007
New York University New York, NY
Bachelor of Fine Arts, Film and Television, May 1997
SKILLS
HTML | Developing sites in WordPress | SEO and SEM | Social Media | After Effects (Motion Graphics) | Video Editing | User-centered Design | Photography